Leading paint manufacturer Johnstone’s Trade has enhanced its relationship with the UK’s largest independent decorating stockist, Brewers Decorator Centres.


Having been a valued partner of the brand for many years, Brewers will now be dedicating more space than ever to Johnstone’s Trade products in its full network of stores, giving customers greater access to the latest technology.


A wide range of Johnstone’s Trade’s paint products will be available via the merchant, including core lines such as Acrylic Durable Matt, Cleanable Matt and StainAway, as well as the manufacturer’s latest innovation, Perfect Matt, which eliminates application marks and allows for effortless spot repair. Brewers will also continue to offer customers an exclusive 7.5L tub of Johnstone’s Trade’s new and improved Smooth Masonry paint, which is rain resistant after 20 minutes and can be applied in temperatures from 2˚C and rising.


As well as working more closely on new product launches and demonstrations, the two businesses plan to develop useful point of sale materials to help customers identify the most suitable products for their projects. 


The partnership will also see the continued promotion of Johnstone’s Trade’s colour expertise and its popular ‘Voice of Colour’ colour palette. Customers will be able to browse and colour-match over 2,000 shades – including the 2020 Colour of the Year, Chinese Porcelain – using a range of collateral, whether it be handy colour cards or full wall installations.


To progress the partnership, Brewers recently met with representatives from Johnstone’s Trade’s parent brand PPG, including CEO Michael McGarry, executive vice president Tim Knavish, and Trade business unit director Matthew Baines.


Matthew Baines said: “We’re so excited to embark on the next stage of our partnership with Brewers and delighted that Johnstone’s Trade products will be such a strong focus in their vast network of stores.


“As a company, we’re dedicated to developing new and innovative products that answer the needs of both professional decorators and their customers, and having the opportunity to share these products – along with our technical and colour advice – with a wider network of Brewers customers is fantastic. We look forward to working very closely with the team over the coming years.”


Mark Sandison, commercial director at Brewers Decorator Centres, said: “We are delighted that the relationship is developing in such a positive way to the benefit of both PPG and Brewers. Offering the full range from Johnstone’s Trade enriches our brand and product portfolio, improves the breadth of service we can offer our customers and enhances our position as the ‘Destination for Decorators’.”


For more information about Johnstone’s Trade, visit www.johnstonestrade.com.


For more information about Brewers Decorator Centres, visit www.brewers.co.uk