Crown Paints celebrates record-breaking year for Kick Out The Can
Crown Paints’ innovative national paint recycling scheme is celebrating a record-breaking achievement in 2015, with more unwanted paint collected than ever before, and a host of community groups given a helping hand as a result.
The pioneering Kick Out The Can scheme saw more than 8,600 containers of unwanted paint brought into the network of 130 UK-wide Crown Decorating Centres by decorating professionals and the general public alike.
The paint and containers were then re-processed and recycled by social enterprise Nimtech ahead of being distributed to community projects across the company’s North West heartland, in partnership with regeneration charity Newground.
Schemes benefiting from paint donations included a parent support group and two community centres in Halifax, a furniture up-cycling social enterprise in Blackburn and a Preston project which provides practical back-to-work help and activities from over-50s lunch clubs to mum and toddler get-togethers.
Meanwhile, in Hull, the charity Autism Plus, which supports adults and young people with autism, learning disabilities and mental health conditions, received enough paint to give its building a complete makeover.
The success of Kick Out The Can reinforces Crown Paints impeccable eco-credentials which saw the company proudly take the Sustainable Business Award at last month’s 2015 Lloyds Bank National Business Awards.
Crown Paints Marketing Manager Debbie Orr said: “Kick Out The Can is a genuinely virtuous circle in helping the environment and giving back to the community.
“While many larger projects have benefited from the donations, one project stands out for illustrating the impact a seemingly small gesture can have.
“A Huddersfield-based social housing group’s family intervention team asked for a few containers of paint to spruce up the home of a mum living on the breadline, and to revamp the bedroom of her vulnerable teenager.
“They reported that this gesture made a massive difference, with the redecoration making the family simply feel more secure and happy; such a small good deed but one which perfectly illustrates our firmly held belief that ‘It’s not just paint, it’s personal’.”
Paula Taylor, Marketing Manager for the Crown Decorating Centre network added: “Kick Out The Can enables our stores to provide exceptional service to our customers and have an impact on the communities they serve.
“Each year the staff on the frontline at our 130 stores show great enthusiasm and commitment to making the scheme a success, but this year they have truly excelled themselves to make it a record-breaker.”
For more information on Crown Paints and its commitment to the environment visit www.crownpaint.co.uk/about-us.
January 13, 2016 | Share: