5 April 2022

Ella Bella Paint (£40.00 per 2.5L tin)

Established UK wallpaper brand, Superfresco Easy has further established itself into the DIY world with the launch of 50 on-trend paint colours, exclusively available at

From piercing greens to chic neutrals and the perfect pink, the brand has designed its new paint collection to make your life as easy as possible. Superfresco Easy paint is a multi-surface matt emulsion designed to be used on walls, ceilings, woodwork, and metalwork*, eliminating the need for several different formulations for one decorating project. Furthermore, the collection has been designed to complement key designs in the Superfresco Easy wallpaper collection bringing ease and expertise into the decorating and design process.

Through this collection, the brand aims to offer colours to suit every personality with a wide range of neutrals and coordinating hues. More specifically, looking at colour psychology there are tones that work with specific personalities, such as the green shade, Stay Wild, which represents the colour of nature and is proven to increase positivity and well-being. Whereas crimson tones like the Together Forever paint hue can provoke the strongest emotions of any colour, representing passion and love alongside warmth and comfort.

All colours in the collection are water-based, low odour and low-VOC, resulting in fewer fumes and a more environmentally friendly product. Superfresco Easy ensures that none of its products have a negative impact on the environment or nature, as all products are cruelty free. Furthermore, it undertakes environmental testing monthly within the catchment areas of the facilities to ensure it is protecting habitat and wildlife.

All 50 colours are available as peel and stick samples which allow you to test your colour anywhere in your room, in different lights and next to certain pieces of furniture. An eco-friendly alternative to fiddly tester pots. All Superfresco Easy paint is mixed to order, meaning less waste in-line with the company sustainability messaging.

Interior Expert & Brand Manager at Wallpaper IT, Samantha Court, comments on the launch: 

Superfresco Easy paint is a very exciting addition to this well-loved brand. It was really important for us to introduce a paint that is synonymous with the key brand messages of Superfresco Easy which our customers love, these being easy to choose and easy to use. We wanted to ensure that the decorating experience was as easy as possible, so we created a range of paints that complements our Superfresco Easy wallpaper. The colour palette is both on-trend but very liveable, there is a great mix of both statement colours and easy living tones. One of the biggest things I love about this paint is that it is multi surface so you can use one paint on walls, ceilings, woodwork, and metal*. This makes painting a room easy whatever the interior project.

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For more information contactAnnie Fair ‚Äď [email protected]