Leyland SDM shows Pride in diversity at showpiece event

26 June 2023

PDA Associate Partner Leyland SDM will celebrate its London roots and demonstrate its support for the LGBT+ community when it attends a major event in the capital.

The leading decorating and DIY retailer will have a stand in a prime location on Pall Mall East at Pride in London on July 1.

It is the second year Leyland SDM has been represented at Pride in London having made its bow at the event in 2022.

Cliff Rendell, People Director at Leyland SDM, has been overseeing the business’ involvement. He said:

“We’re very proud to be returning to Pride in London for a second year.”

“Last year was a lot of fun and we had a huge number of people visit our stand and get involved.

“With 33 stores across London, our business ethos is built around serving both tradespeople and retail customers in the capital. We want to play an active role in the community and Pride in London is a pivotal date in the city’s calendar.

“We also have more than 450 colleagues, the overwhelming majority of which are from London, who come from incredibly diverse backgrounds. We believe that having an inclusive workforce brings not only diversity of thought, but also drives innovation, creativity and progress.

“Being involved in Pride and sharing its core principles is one way in which we show our support to our colleagues in the LGBTQ+ community.”

As well as free face painting, Leyland SDM will be offering a spin to win competition, with prizes and merchandise up for grabs.

Pride in London is the UK’s largest event of its kind and aims to raise awareness of LGBTQ+ issues. The colourful parade takes over Soho and its surrounding areas and attracts an estimated 1.5 million visitors every year.

Leyland SDM has become one of the most recognisable and trusted decorating and DIY retail brands in central London with stores in some of the capital’s most prominent locations.

Its stores stock a comprehensive range of thousands of products across all departments, including paint and decorating essentials, building materials, electrical fittings, tools, plumbing equipment, ironmongery and much more, all under one roof.

Some of the biggest and best-known DIY brands are available at Leyland SDM, including Farrow & Ball, Tesa, Bahco, Bosch, Purdy, Dulux Trade, Leyland Trade, Stanley, Ronseal and DEWALT.

Visit www.leylandsdm.co.uk for more information.

Leyland SDM at Pride 2022