Johnstone’s Trade names “Limitless” as 2024 Colour of the Year, inspiring endless possibilities

25 October 2023

A warm, honey beige hue reflects an evolving consumer preference for softer, lighter shades.

PDA Associate Partner Johnstone’s Trade have announced the PPG Voice of Colour 2024 Colour of the Year: Limitless (PPG1091-3), a fresh, warm shade that is a recognisable primary colour with the confidence of a neutral. This modern honey beige offers excellent design and styling possibilities for customers in both residential and commercial interiors.  

Along with the 2024 Colour of the Year, our PPG and Johnstone’s Trade colour experts have created the 2024 colour trends palette of more than 40 complementary hues, organised in three distinct palettes, or “Volumes”. “Volume I” features soft, grounded colours; “Volume II” includes earthy greens, florals, and energising blues; and “Volume III” is a beautiful mix of playful and dramatic colours.  

Limitless reflects a shift in consumer preferences towards warmer, less saturated colours and is both sophisticated and subdued. This is a colour that can be used by your customers to create balance to a colour scheme, especially when used with one or more of the other 2024 Volume I, II, III trend palette colours. 

Because Limitless pairs equally well with warm and cool tones, our colour experts recommend using it anywhere and everywhere to give your customers a space the re-design it deserves. Within interior’s, it is ideal for walls and accent areas. For maximum impact, our colour experts recommend painting unconventional places, such as both ceilings and walls for top-to-bottom blending of all surfaces. 

“Think of Limitless as a fresh and energising take on a neutral. Limitless is versatile enough to be used as a main room colour, or act as an invigorating pop against warm or cool tones. Limitless is perfect for exterior masonry, doors and trim, to create appeal and an uplifting feeling when your house becomes the main focus. Limitless is a modern take on a neutral that is as adaptable as its name implies, replacing cooler neutral tones popular in years past and solidifying the popularity of warmer neutrals for the year to come.”  

Donna Taylor – Colour Design Manager.

The 2024 Voice of Colour colour of the year and the colour trends are selected by PPG’s global colour team. The team of colour experts work across all of PPG’s business units including Architectural Coatings, Automotive, Aerospace and Consumer Goods, to provide a well-rounded view on the cultural and social shifts which then influence the final colour forecast. 

For more information on the new Voice of Colour 2024 Colour of the Year, and the Volume colour trends, please visit