Dulux adds ‘True White’ to its premium Heritage range

8 March 2024

PDA Associate Partner Dulux has expanded its Heritage range with a new shade: Dulux Heritage True White. Dulux Heritage True White has been designed to provide painters and decorators with a high-quality white option to beautifully match and enhance all shades found within the existing Heritage collection.

Dulux Heritage True White acts as a blank canvas to optimise light within a room to create the illusion of spaciousness, whilst complementing any colour scheme a customer desires. In fact, this new addition allows painting and decorating professionals to complete an entire project using the much-loved, high-quality Dulux Heritage range.

The new Dulux Heritage True White is available in both Velvet Matt (5L and 10L) and Eggshell (2.5L) finishes, delivering a smooth, luxurious feel and visual appeal, in keeping with the Dulux Heritage range’s reputation for premium quality and aesthetics.

Marianne Shillingford, Colour Expert and Creative Director at AkzoNobel, comments: “Choosing just the right white to complement other colours in a decorating scheme is key to creating a beautifully co-ordinated look, which works perfectly in different light conditions and alongside other elements within a space. That’s why we offer a selection of white shades to use with each colour in the Dulux Heritage range. However, we also know that painters and decorators sometimes need just one true white that doesn’t contain hints of any undertones, which is why we have launched True White. It is a crisp white that can add a level of understated elegance to any room. Not all shades of white are the same and with Dulux Heritage, choosing the right one has just got even easier.”

For more information about the Dulux Heritage range, visit: www.duluxheritage.co.uk