Crown Paints has donated more than 6,000 litres of paint to community groups across the country as part of its commitment to support regeneration through murals and paint projects.
The donations form part of the decorating giant’s partnership with home improvement retailer Wickes through the Wickes Community Programme, an initiative that supports local community organisations in maintaining and updating their spaces.
Crown became the official paint partner for the programme in December 2023 and since then a total of 6,116 litres of repurposed paint, that may otherwise be disposed of, has been given a new lease of life through donations to 112 local community organisations.
The partnership has so far provided paint to hospitals, schools, community centres and many more organisations. This includes a 70-litre donation to the National Animal Welfare Trust (NAWT) in Watford, which enabled the refurbishment of facilities at its rehoming and rescue centre, supporting the sheltering of approximately 400 animals each year.
An additional 70 litres were supplied to The Vine Centre, a mental health support and addiction recovery centre in Aldershot. Volunteers from the Wickes Farnborough store renovated the site’s bathrooms, improving the experience of its residents.
Katie McLean, Marketing Director UK & Ireland at Crown Paints, said:
“Fostering positive change for people and the planet drives everything we do at Crown, and we love nothing more than using our expertise and heritage to help make the places around us happier and healthier. Our partnership with Wickes to support the Community Programme is a huge part of this mission.
“As we approach a year since we launched the initiative, we’re really proud to have supplied over 6,000 litres of paint in our mission to make a meaningful difference to community organisations across the UK.
Hannah Randle Hockin, Community Engagement Manager at Wickes said:
“The positive feedback we’ve had from the community groups we’ve supported through our partnership is a testament to our collective efforts to making a material difference. We’re looking forward to supporting many more projects to come.”
The partnership with Wickes Community Programme falls under the ‘Community’ pillar of Crown’s ambitious environmental and social strategy, Project Possible, which supports communities through the positive power of paint.
By providing repurposed and recycled products to local community organisations through the partnership, Crown aims to transform and maintain spaces for good causes, as well as reducing waste.
To find out more about Crown Paints and Project Possible: https://crownpaints.co.uk/about-us/
To find out more about the Wickes Community Programme: https://www.wickes.co.uk/community-programme