Dulux Decorator Centre announces Sarah Atkins as new Managing Director

21 January 2025

Headshot of Sarah Akins
Sarah Akins MD at Dulux Decorator Centre

Dulux Decorator Centre, the painting and decorating merchant, is pleased to announce the appointment of Sarah Atkins as its new Managing Director, effective 1st February. 

Having been an integral part of Dulux Decorator Centre for the past eight years, Sarah joined the business as Marketing Lead, before advancing to Head of Retail Marketing, and subsequently to Commercial Director in 2023. Sarah’s career has spanned omni-channel multi-site retail and wholesale organisations, financial services and leisure, and her experience has enabled her to drive successful commercial outcomes from both supplier and customer perspectives. 

Sarah succeeds Guy Butterworth, who after 30 years of dedicated service, will be leaving the business. Throughout these years, Guy has provided exceptional leadership to Dulux Decorator Centre, strongly contributing to the company’s growth and success. Having started out as a delivery driver, he’s been an inspiration to all Dulux Decorator Centre colleagues, and will be missed throughout the business. 

Commenting on her appointment, Sarah Atkins, Managing Director at Dulux Decorator Centre, said:

“Dulux Decorator Centre is a fantastic business, and I’ve loved shaping its commercial success over the past eight years. I am really looking forward to taking on this new challenge, helping the business to continue to go from strength to strength. It has been fantastic working with Guy, and my aim is to build on his work, supported closely by our talented team. Together, we will continue to strengthen our partnerships, and deliver exceptional value and expertise to all our customers.”

Sarah will sit on the wider AkzoNobel UK management team, and at Dulux Decorator Centre will be supported by the leadership team comprising: 

  • Emer Adamson – Finance Controller 
  • Emily Loughlin – HR Manager 
  • Gordon McMillan – Business Support Director 
  • Paul Roughan – Sales Director 
  • Chris Burt – Business Director (North) 
  • Carly Pullar – Business Director (Midlands and South West) 
  • James Fellows – Business Director (South East) 
  • Lee Horrocks – Health, Safety and Environment Business Partner 
  • Sally Jellyman – Managing Director’s Personal Assistant 

For more information about Dulux Decorator Centre, please visit www.duluxdecoratorcentre.co.uk