With suicide rates in construction four times higher than the national average (ONS), On The Tools has launched a series of powerful campaign videos to normalise therapy and encourage tradespeople to seek support.
To address this crisis, On the Tools has launched a series of powerful video campaigns under its fundraising initiative, Project 7k: The Lost City, a campaign aimed at raising awareness, breaking stigma, and raising funds to provide free therapy sessions for those in need.
https://www.instagram.com/reel/DObFarED3_k/?igsh=MWM3em84NjBwN3J4dw==
https://www.linkedin.com/feed/update/urn:li:activity:7366756170675552256
The campaigns feature real tradespeople sharing their personal mental health experiences, shining a light on the hidden struggles within the industry and the life-saving difference that speaking out and accessing support can make.
“Far too many in our industry are suffering in silence,” said Lee Wilcox, Co-Founder and CEO of On The Tools “Through The Lost City, we’re not only raising awareness but also offering tangible help by funding therapy sessions for tradespeople who might otherwise go without.
“Every story shared, every video watched, is another step toward breaking down the stigma and encouraging conversations that could save lives.”
The scale of the problem
● Tradespeople are four times more likely to take their own lives than the national average (Source: ONS).
● Long hours, fi nancial stress, and the culture of “toughing it out” contribute to poor mental health in the sector (Source: Behind the High-Vis: a Mental Health White Paper, On The Tools).
The Lost City: turning awareness into action
Launched in 2024, The Lost City is a unique fundraising initiative from On the Tools designed specifically for the construction and trade community. Donations directly fund free therapy sessions for tradespeople, ensuring that financial barriers and long NHS wait times don’t stop people from getting the help they need.
The message is year-round: no tradesperson should have to face mental health challenges alone.
Apply here for free mental health support: https://bit.ly/TheLostCityCounselling
To watch the campaign videos and learn more about The Lost City, visit:
Media Contact
Media enquiries:
Alice Lester, Brand and PR Manager at On The Tools
Email: [email protected]
Website: www.onthetoolsgroup.com
Telephone: 0333 366 0157
Mobile: 07979 862396
Editor’s notes
About On The Tools
On The Tools is the UK’s largest and most engaged construction community with over 8.5 million followers. We’re connecting construction to improve the lives of every tradesperson in the UK; we actively work with the community to understand their thoughts and opinions about the industry’s critical issues.
About The Lost City:
The Lost City is a groundbreaking campaign dedicated to tackling the mental health crisis in the construction industry. With over 7,000 construction workers lost to suicide in the past decade, enough to build a city the size of Cariff. The campaign aims to raise £2.5 million to provide life-saving mental health support, including therapy and crisis intervention. By uniting the industry, The Lost City is driving awareness, funding vital resources, and ensuring no tradesperson struggles alone.
The Lost City is supported by the TradeBrain Membership:
Bostik, Brewers Decorator Centre, CEF, Crown Trade, CT1, Howdens, HSE, The IPG, Jewson, Knipex, LG Harris, SIG Roofi ng, Speedy Hire, Stabila, Toolstation, Trade Direct Insurance, Wienerberger
About TradeBrain Membership:
TradeBrain Membership provides valuable insights into the perceptions and behaviours of UK tradespeople regarding various brands within the construction sector. It offers the following key benefi ts:
● Pulse Reports: Broad reports that include data from multiple sectors, covering confi dence levels, industry perceptions, market conditions, and purchasing behaviours.
● Pro Reports: In-depth, sector-specifi c analyses that identify who, where, when, and why tradespeople purchase products, allowing members to benchmark brand visibility against competitors.
● Monthly Insights: Regular reports that explore timely topics relevant to tradespeople, providing a deeper understanding of industry concerns and trends.
Members also benefi t from inclusion in national campaigns aimed at improving the lives of UK tradespeople, access to exclusive TradeBrain events, and access to the TradeBrain insight broadcast channel.
Find out more about TradeBrain membership: https://bit.ly/TradeBrainMembership
Chat with us: https://mailchi.mp/onthetoolsgroup/work-with-us