The thoughtfully designed retail store and showroom marks a significant milestone for the fourth-generation family business as it expands its physical retail presence into the capital for the very first time.
The Graham & Brown London showroom offers customers across the city and the South the opportunity to explore the brand’s full collection, including its renowned range of wallpapers and bespoke mural designs, its fabric collection, and an extensive paint palette of over 350 colours, all under one roof.
Designed as an inspirational destination for interiors enthusiasts and design professionals alike, the showroom provides a welcoming environment for customers to curate their perfect palettes and collaborate directly with Graham & Brown’s expert in-store team.
A dedicated digital design hub allows customers to interactively create bespoke mural designs using a custom-built tool, while an adjoining mood-boarding space complements striking floor-to-ceiling displays of paint, wallpaper, and fabric, showcasing the full breadth of the Graham & Brown offering.
Visitors are invited to browse and shop samples in-store, with an on-demand paint mixing station available to create perfectly partnered colours. Every detail has been carefully considered to spark creativity and help customers bring their interior design visions to life.
