‘By your side for 100 years’: Leyland celebrates a century in the industry

24 January 2022

Leyland is celebrating its 100th birthday this year, marking a century of being by the side of tradespeople and DIY consumers to help them get decorating jobs done with its range of trusted, quality paints.

Starting in 1922 as Leyland Paints, the brand was one of the first manufacturers to pioneer the development of emulsion paints for the homeowner. The journey began with the launch of Leytex Water Paint, marking a major advance in paint technology which was quickly adopted by the trade and remains a bestseller today in the form of Super Leytex Matt.

Throughout the century, the brand has grown to become a staple for multi-skilled tradespeople and DIY consumers. In the 1960s it was awarded the prestigious By Appointment to Her Majesty the Queen accreditation, and in 2009 was recognised as one of the UK’s leading business brands by the Superbrands organisation.

Today, Leyland’s products are renowned for making decorating easy, with simple-to-understand products and packaging, and no-jargon marketing. From Leyland Trade Smart Matt, which makes use of the latest technologies to help tradespeople deliver a quality finish every time, to the much-loved smooth masonry range Granocryl, which provides excellent coverage and durability for DIYers looking to spruce up their home exterior surfaces, there’s a product to make every decorating job a breeze.

To celebrate this milestone achievement, Leyland will be launching a variety of unmissable promotions and initiatives for customers throughout the year via its stockists, as well as hosting a special birthday party in the summer– a chance to look back at everything the brand has achieved over the last century.

Natasha Ram from Leyland said:

“There’s no doubt that marking 100 years is an astonishing achievement for any brand, so we couldn’t be prouder, but it’s all down to the incredible support our customers have shown us throughout the years. We’re dedicated to making the lives of tradespeople and DIYers easier by keeping our product ranges focused and simple, putting quality before quantity, and we’re grateful for the loyalty our customers have shown us in return over the past century. We look forward to celebrating with them throughout 2022 – and here’s to the next 100 years!”

To find out more about Leyland Trade or find your nearest stockist, visit leylandtrade.com